On September the 15th we have launched TV campaign of our best-selling Cameleo Anti Damage series. The eight-second sponsorship billboard is broadcasted on the largest nationwide television stations: TVN, Polsat and on their themed channels, including: HGTV, TVN Style, Comedy Central or AXN, giving us the best possible coverage. The variety of positions at which the spot has been located guarantees reaching a huge number of consumers from our target group.
The spot is presented both before and after programs such as: “Good morning TVN”, “Kitchen Revolutions”, “Friends”, “Home revolutions” and “Star Trek”, i.e. programs from each theme segment: from cooking, to entertainment and lifestyle.
Spot is a new version of the flagship line of Anti Damage Botanical Complex. The creation successfully brings out the natural character of our cosmetics, focuses on their effectiveness and draws attention to the innovation.